Objective: Rebuild e-commerce website with a focus on conversion rate optimisation (CRO), implement an email marketing strategy, incorporate Google Shopping and Search Ads, enhance customer experience (CX) and user experience (UX), and create an engaging customer experience that celebrates Fluidity clothing. Project Kick Off: Mid July 2024

This strategy for Wine at Home focuses on growth through detailed and tailored email marketing, UX and CX-oriented landing pages, easeful navigation, a design refresh, enhanced branding, and guidance on reporting.

Project kick off: 15 July 2024

Created an online store with a sleek design aesthetic for a seamless customer experience for PAIR. Generated leads to drive traffic to the e-commerce store. Integrated payment platforms, shipping solutions, and marketing apps. Developed a comprehensive e-commerce marketing strategy, including SEO, email marketing, and Google Stack. Optimised web pages for conversion. Ensured scalability for future growth.

Full e-commerce migration from Magento 2 to Shopify Plus, ensuring a seamless customer experience and a user-friendly back-end system for easier navigation. This reduced dependence on developers and outsourcing for simpler tasks, enabling business scalability. My services included integrating with POS in-store systems for an omnichannel experience, improving website speed, enhancing UI/UX, and seamlessly integrating with reporting software and marketing tools like Google Shopping, email marketing, and social media.